Focus on people, motivation, and inner balance as an imperative of modern business

In today’s business environment, it is becoming increasingly clear that success does not depend solely on results, but also on the people who create them. Motivation, mental resilience, and inner balance have become key factors of long-term growth, just as important as financial stability. Guided by this belief, BBI Bank is a partner of this year’s Balance Conference – Get Motivated 2026, a leading regional conference dedicated to balance, mental health, and sustainable business and life performance.

The partnership between BBI Bank and the Balance Conference stems from a shared understanding of the modern challenges faced by individuals, teams, and organizations, as well as from shared values of stability, responsibility, and a long-term approach to business success. At the same time, this partnership recognizes the importance of creative energy, personal development, and inner balance as essential elements of contemporary work and life.

The Balance Conference promotes balance not as an abstract concept, but as a practical and applicable framework for strengthening mental resilience, preventing professional burnout, and building a healthy relationship with work, ambition, and personal boundaries.

The conference places these topics at its very core, presenting balance as a daily practice rather than a mere idea. Through a carefully designed program, it offers concrete insights and tools for maintaining focus, energy, and long-term motivation, conveying a clear message: top performance can be achieved without constant exhaustion.

“Balance Conference was created out of the need to offer the business community a space for open and mature dialogue about the challenges of modern life and work. We are not talking about short-term motivation, but about stability, resilience, and long-term human development. Our partnership with BBI Bank is a strong confirmation that responsible business begins with understanding human capacities and their limits, as well as consistently recognizing how crucial people are for sustainable results,” said Ejub Kučuk, Director of the marketing agency Mita Group Agency, the main organizer of the Balance Conference.

BBI Bank emphasizes that the partnership with the Balance Conference represents a natural continuation of the values the Bank consistently builds and promotes, as well as its commitment to people and the community.

“At BBI Bank, we believe that stability does not refer only to financial security, but also to creating an environment where people can remain motivated, healthy, focused, and creative in the long run. It is precisely from the balance between stability and creative energy that ideas, relationships, and solutions of real value emerge. The topics addressed by the Balance Conference—mental resilience, burnout prevention, and a healthy approach to work—are directly aligned with our understanding of responsible and modern business,” stated Amra Babić, Director of Marketing and Communications at BBI Bank.

“As an organization, we see every day how important mental health, resilience, and a sense of balance are for employee engagement and long-term development. Today, the role of human resources goes beyond managing processes—it is about creating an environment in which people can grow, learn, and give their best without losing personal balance. This is exactly why we recognized the Balance Conference as a valuable platform that opens important discussions on burnout prevention, motivation, and a healthy work culture,” said Sanela Mrgan–Balić, Director of Human Resources at BBI Bank.

This year’s conference has drawn additional attention by announcing Janica Kostelić, one of the most successful athletes of all time, as the keynote speaker. Drawing on her experience in elite sports, Janica Kostelić will speak about the winning mindset, discipline, personal boundaries, and mental strength, offering an authentic and inspiring perspective on success—one that does not come without a cost, but can be sustainable.

The Balance Conference – Get Motivated 2026 will take place on 16 April 2026 in Sarajevo, bringing together local, regional, and international experts in psychology, leadership, sports, and mental health. The goal is to provide participants with inspiration, knowledge, and practical tools for a higher-quality, more balanced, and sustainable way of living and working.